MODULE 01
Introduction to Digital Marketing and Strategy
Digital landscape globally, customer journey, setting goals, and building a simple digital marketing plan.
About This Course
These hands-on, practical programme trains participants to plan, execute, and measure digital marketing and social media campaigns that drive real results for businesses.
With rapid growth in mobile internet, social media usage, e-commerce, and digital customer engagement, companies urgently need skilled people who can build online presence, generate leads, manage content, run basic paid campaigns, and analyse performance. The course progrmme focuses on tools and strategies that work with numerous audiences and budgets — including WhatsApp Business, Facebook/Instagram, TikTok, content creation, and mobile-first tactics — rather than purely Western theoretical models.
Participants complete practical projects and leave with a portfolio of work, campaign plans, and the ability to improve company sales, visibility, and customer engagement.
Course Objectives
- Develop a clear digital marketing strategy aligned with business goals.
- Create and manage effective social media content and communities.
- Use key platforms (Facebook, Instagram, WhatsApp Business, TikTok, LinkedIn, and others) for organic growth and engagement.
- Plan and run basic paid advertising campaigns with measurable results.
- Apply content marketing, basic SEO, and email/SMS tactics.
- Analyse campaign performance using free and accessible analytics tools.
- Understand e-commerce and online selling opportunities relevant to numerous markets.
- Build a simple content calendar, brand voice, and customer engagement system that companies can use immediately.
What You Will Learn
- How to create and execute a practical digital marketing strategy for a real business.
- Effective ways to grow and manage social media accounts that generate leads and sales.
- Skills to produce engaging content without expensive equipment.
- How to run and measure basic paid ads that deliver results on limited budgets.
- Techniques for using WhatsApp and other mobile tools that dominate African markets.
- How to track performance and present results to employers or clients.
- Real, portfolio-ready projects you can show immediately.
Skills You Will Gain
- Social media management and community building
- Content creation (copy, visuals, short-form video)
- Digital advertising campaign planning and basic execution
- Content strategy and calendar management
- Basic SEO and organic growth techniques
- Analytics and performance reporting
- E-commerce and social selling tactics
- Customer engagement and conversion optimisation
- Freelance and in-house digital marketing capability
Why Choose Komatek Academy
- Practical, Africa-focused training that prioritises tools and strategies proven to work in Uganda and East Africa (mobile-first, WhatsApp, social commerce, affordable ads).
- Hands-on projects and portfolio building so participants leave with real work samples, not just theory.
- Flexible delivery (day, evening, weekend, hybrid) designed for working professionals, business owners, and students.
- Strong value for individuals and companies — open courses plus customised corporate packages that directly improve sales, brand visibility, and customer engagement.
- Competitive USD pricing with clear inclusions, payment flexibility, and group options suitable for East African and wider African participants.
- Immediate business impact — skills that help companies attract more customers, reduce marketing waste, and compete in the digital economy.
Who Should Attend
Marketing officers, sales staff, and communications professionals seeking digital skills.
Small and medium business owners, entrepreneurs, and traders who want to grow online.
Youth and job seekers aiming for roles in digital marketing, social media management, or freelancing.
Corporate teams that need in-house digital capacity to improve customer acquisition and brand presence.
NGO, cooperative, and organisational staff responsible for outreach and visibility.
Anyone looking to add practical, income-generating digital skills.
Course Content
MODULE 02
Social Media Platforms and Management
Facebook, Instagram, TikTok, LinkedIn, and WhatsApp Business setup, optimisation, posting, community management, and engagement tactics.
MODULE 03
Content Creation and Content Marketing
Visual content (images, short videos, stories, reels), copywriting, content calendars, brand voice, and storytelling for African audiences.
MODULE 04
Paid Advertising Basics
Introduction to Meta Ads (Facebook/Instagram), boosting posts, targeting, budgeting, and basic campaign setup and optimisation.
MODULE 05
Search, SEO Basics, and Organic Growth
Fundamentals of SEO, Google My Business, hashtags, and growing organic reach.
MODULE 06
Email, SMS, and Messaging Marketing
Building lists, WhatsApp marketing strategies, simple email campaigns, and customer retention.
MODULE 07
E-commerce and Online Selling
Selling via social media, basic online stores, mobile money integration, and conversion techniques.
MODULE 08
Analytics, Measurement, and Reporting
Using free tools (Meta Insights, Google Analytics basics, platform analytics) to track results, calculate simple ROI, and improve campaigns. Final project: Complete campaign plan and portfolio presentation.
