KOMATEK ACADEMY · PROFESSIONAL DEVELOPMENT

Applied AI for Business Strategy

Duration4 days (32 hours)
FeeStarting at $900
CertificateCertificate of completion issued by Komatek Academy
FormatClassroom · Live online · In-house / on-site · Self-paced

About This Course

This course prepares strategy leaders and senior managers to use artificial intelligence as a support for strategic thinking. It covers how AI can assist market sensing, competitive analysis, scenario work, and the testing of strategic options, and where the formulation of strategy must remain a leadership responsibility.

Participants learn to direct AI-supported strategic analysis, judge the quality of its outputs, and integrate useful insight into the strategy process without treating a tool as the strategist. The emphasis is on strategy choices the organisation owns. The course supports responsible use of AI in strategy work. It is not a technical machine-learning course, and it does not teach methods for misrepresenting markets, competitors, or the strength of a strategy.

Course Objectives

  • Explain where AI can support strategy work and where it cannot replace leadership judgement.
  • Frame strategic questions so that AI-assisted analysis is useful and bounded.
  • Use AI support for external sensing, competitor and market synthesis, and assumption testing.
  • Assess the reliability of AI-generated strategic insight, including gaps and bias.
  • Compare strategic options with AI-assisted analysis against the organisation’s criteria.
  • Set rules for human review, confidentiality, and documentation in strategy processes.
  • Design a pilot for one strategic use of AI.
  • Keep ownership of the strategy with the leadership team.

What You Will Learn

  • Where AI belongs in a strategy cycle, and where it does not
  • How to frame strategic questions for assisted analysis
  • How to use AI support for sensing and synthesis without losing the source trail
  • How to test strategic assumptions and scenarios
  • How to compare options against the organisation’s own criteria
  • How to detect weak, biased, or over-confident strategic output
  • How to protect confidential strategy material
  • How to record what leadership decided, as distinct from what a tool suggested
  • How to pilot one strategic use of AI
  • How to leave with a proposal that keeps strategy ownership with management

Skills You Will Gain

  • Strategic-question framing for AI support
  • External-sensing design
  • Assumption and scenario testing
  • Strategic-option comparison
  • Critical review of AI-assisted strategy briefs
  • Confidentiality control in strategy work
  • Decision documentation
  • Pilot design for a strategy use case
  • Integration with the planning calendar
  • Governance of AI in the strategy process

Why Choose Komatek Academy

  • Built for strategy owners and senior planners
  • Focused on the strategy process, from sensing to option choice
  • Workshops on questions, assumptions, and critical review of briefs
  • Clear boundary: the course supports accountable strategy work and does not assist misrepresentation of markets or of strategic strength
  • Distinct from general AI awareness, with a pilot aimed at one strategic question

Who Should Attend

Strategy directors and heads of planning
Senior managers who contribute to strategy formulation
Business-unit leaders preparing strategic options
Competitive-intelligence and market-insight leads
Corporate development and transformation managers
Advisers supporting an organisation’s strategy process

Course Content

MODULE 01

AI and the Strategy Process

1. What strategy work requires: choices, trade-offs, and commitment

2. Where AI can assist: sensing, synthesis, option comparison, and monitoring

3. Where AI should not decide: purpose, risk appetite, and final strategic choice

4. Limits of pattern-based tools in novel or political environments

5. Accountability for strategic conclusions

6. Workshop: Mapping a strategy cycle and marking the steps where AI support is appropriate

MODULE 02

Strategic Questions and External Sensing

1. Framing a strategic question for assisted analysis

2. Market, customer, technology, and regulatory signals

3. Competitor and industry synthesis

4. Distinguishing a sourced insight from an unsupported summary

5. Data and information the organisation may use

6. Workshop: Defining one strategic sensing question and the evidence standard for the answer

MODULE 03

Assumptions, Scenarios and Options

1. Testing the assumptions in a current strategy

2. Using AI support to develop and stress scenarios

3. Generating strategic options without accepting them uncritically

4. Criteria: advantage, feasibility, risk, and fit with capability

5. What would make an option fail

6. Workshop: Stress-testing one strategic assumption and comparing two options against stated criteria

MODULE 04

Judgement, Bias and Confidentiality

1. Over-confidence, omission, and inherited bias in AI-assisted strategy work

2. When specialist or human intelligence must override the tool

3. Confidentiality of strategy documents and competitive information

4. Recording what was AI-assisted and what leadership decided

5. Avoiding strategy that is only a polished restatement of public material

6. Workshop: Reviewing a sample strategic brief and deciding what to accept, qualify, or discard

MODULE 05

Adoption in the Strategy System

1. Choosing one strategic use case for a pilot

2. Success measures and stop rules

3. Roles: strategy owner, analysts, and users of the tool

4. Integration with the existing planning calendar

5. Capability the strategy team needs

6. Capstone: Present an applied-AI strategy proposal covering the strategic question, the use of AI, the review rules, confidentiality controls, and the pilot

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